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Title: Competitive Intelligence by Christopher West, Chris West ISBN: 0-333-78669-6 Publisher: Palgrave Macmillan Pub. Date: December, 2001 Format: Hardcover Volumes: 1 List Price(USD): $50.00

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Nice primer
Comment: This was the first book I read that was dedicated strictly to CI. It turned out to be a good starting point since it covers much territory quickly, which is both a strength and a weakness. I liked the layout in that it is easy to read the chapter materials. My only issue with it was that it has a clear European focus and all of my work has to do with American companies and mostly American dominated industries. This isn't the authors fault but more my own as I should have read the preface more closely before purchasing it. Despite my error, I still think this was a good start to my now growing CI book collection.

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