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Title: Advertising and Integrated Brand Promotion by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ISBN: 0-324-11380-3 Publisher: South-Western College Pub Pub. Date: 01 May, 2002 Format: Hardcover Volumes: 1 List Price(USD): $120.95 |
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Title: Essentials of Public Relations by Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron ISBN: 0321082311 Publisher: Longman Pub. Date: 15 December, 2000 List Price(USD): $63.00 |
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Title: How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations by Michael Morley ISBN: 0814756794 Publisher: New York University Press Pub. Date: June, 2002 List Price(USD): $16.95 |
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Title: Consumer Behavior by J. Paul Peter, Jerry C. Olson ISBN: 0072410647 Publisher: McGraw-Hill/Irwin Pub. Date: 03 July, 2001 List Price(USD): $130.65 |
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Title: Brand Asset Management : Driving Profitable Growth Through Your Brands by Scott M. Davis ISBN: 0787963941 Publisher: Jossey-Bass Pub. Date: September, 2002 List Price(USD): $17.95 |
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Title: Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market by Paul Temporal ISBN: 0471479101 Publisher: John Wiley & Sons Pub. Date: 10 August, 2001 List Price(USD): $21.95 |
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