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Title: Marketing Research: An Aid to Decision Making by Alan T. Shao ISBN: 0-324-07450-6 Publisher: South-Western College Pub Pub. Date: 29 August, 2001 Format: Paperback Volumes: 1 List Price(USD): $95.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: GREAT BOOK !
Comment: That's one of the best books on marketing research with a simple approach. Subtitle reads "An aid to decision making". But not only to decision making but also to everybody who wants a quick understanding of marketing research. The only thing to say the writer is "thank you" as it has such a simple but powerful approach to marketing research. I am teaching marketing for 10 years and this is one of the simplest book I have ever seen on this mattter. Some special chapters on reliability and validity and internet are unique features of this book. You can be a marketing research instructer or a marketing research student, if you want to know marketing research, just get this book !

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