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Title: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell ISBN: 0-316-34662-4 Publisher: Back Bay Books Pub. Date: 07 January, 2002 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 4.14 (319 reviews)
Rating: 5
Summary: Great Insights into Mass Behaviors
Comment: Despite an earlier reviewer poo-pooing this book for shallow insights, I beg to differ. This book is a fascinating and original take on what makes people behave in a certain way en masse. Tying together Paul Revere, Hush Puppies and many other very accessible ideas makes this book, that is in some ways very academic, read like a thriller. I read it in three sittings. It has an impact on several levels. One, as a marketer, it gave me insights into how word-of-mouth really works. I'll be experimenting with these concepts for years. Second, as a member of society, I gained insight into why I am pulled this way and that by trends. If you enjoyed this, you'll also enjoy the groundbreaking book by Robert Cialdini called "Influence, the Psychology of Persuasion." It makes some of the same points. Finally, it makes me think that some savvy activists will find some ways to use these principles to start societal epidemics that will ultimately have a positive effect. I believe Gladwell has introduced a concept, "the Tipping Point," that will have a wide-ranging impact on how we view the world and human behavior.
Rating: 4
Summary: The Tipping Point - A Text for Transformational Leaders
Comment: "The Tipping Point", by Malcolm Gladwell, is an essential text for individuals (business, educational and government leaders...) who seek to better understand and generate positive social epidemics within today's society. As Gladwell states, "the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of other mysterious changes that mark everyday life is to think of them as epidemics." Gladwell aptly calls this process, The Tipping Point.
Gladwell's insightful argument is that ideas, products, messages and behaviors spread like viruses. To support his argument, Gladwell, describes how Hush Puppies shoes in the 1990s suddenly became fashionable after years of steady decline in sales or how Paul Reveres "word of mouth" ride alarming colonists of an imminent attack by the British spread more effectively than his counterpart, William Dawes, who was carrying the same message. So, how can we better understand why some trends "tip" and others don't? Gladwell argues there are 3 rules which can provide us with insight into the Tipping Point: The Law of the Few, the Stickiness Factor, and the Power of Context.
Marketing industry personnel can take a direct lesson from Gladwell's The Tipping Point. Yet, where the text is most effective is how The Tipping Point can be utilized by transformational leaders to better understand why social trends -fall of crime rates in urban cities, teen suicide and smoking - suddenly spike or dissipate within communities. Understanding human nature is not an exact science. Therefore, by critically examining societal epidemics and their tipping points, transformational leaders can better serve their communities by instilling positive changes/trends to remedy negative societal epidemics.
Rating: 1
Summary: Watered down hype
Comment: A combination of dry prose, extremely watered down social theory, and journalistic over-simplification. A few witticisms here and there would have helped the project along a bit. I somehow had the feeling that I was reading an extended magazine article rather than a book. No new ideas to speak of.
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Title: Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins ISBN: 0066620996 Publisher: HarperCollins Pub. Date: 16 October, 2001 List Price(USD): $27.50 |
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Title: The Anatomy of Buzz : How to Create Word of Mouth Marketing by Emanuel Rosen ISBN: 0385496680 Publisher: Currency Pub. Date: 16 April, 2002 List Price(USD): $14.95 |
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Title:Tipping Point Leadership (HBR OnPoint Enhanced Edition) by W. Chan Kim, Renee A. Mauborgne ASIN: B000094CRF Publisher: Harvard Business School Press Pub. Date: 24 April, 2004 List Price(USD): $7.00 Comparison N/A, buy it from Amazon for $7.00 |
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Title: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin ISBN: 159184021X Publisher: Portfolio Pub. Date: 08 May, 2003 List Price(USD): $19.95 |
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Title: Unleashing the Ideavirus by Seth Godin, Malcolm Gladwell ISBN: 0786887176 Publisher: Hyperion Pub. Date: 10 October, 2001 List Price(USD): $14.00 |
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