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Title: Internet Marketing: Strategy, Implementation and Practice by Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick ISBN: 0-273-65883-2 Publisher: Pitman Publishing Pub. Date: 01 December, 2002 Format: Paperback Volumes: 1 List Price(USD): $75.00

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: I met the authors. Buy the book now.
Comment: I met the authors of this book and i highly reccommend to anyone who wishes to learn more about Internet Marketing to buy it. Dr Dave Chaffey - one of the authors of this book was my lecturer in E-Commerce Communications and my supervisor during my thesis. His knowledge, research and academic background on the subject will provide you the most essential tools to understand what Internet Marketing is all about. Don't think about missing this opportunity. The book is well structured, written in simple english and contains excellent examples of how the major e-commerce players in the market use Internet marketing to promote their products. This book is a must. Excellent value for money.

Rating: 5
Summary: The best book about Internet Marketing!
Comment: It's the best book on this topic I've seen.
Very well structured, reviewing all the essential aspects of the problem, this book is really the best choice for marketers.
I'd like to recommend "Internet Marketing" as the only real useful book about Internet Marketing.