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Title: The Financial Times Guide to Marketing: From Advertising to Zen by Tim Ambler ISBN: 0-273-62032-0 Publisher: Financial Times Prentice Hall Pub. Date: 01 May, 1996 Format: Paperback Volumes: 1 List Price(USD): $15.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: A first rate marketing primer
Comment: This is an excellent reference and refresher book for marketing professionals, and those business executives who need a better understanding of marketing. I have read this cover to cover, and used it as a resource to dip into when needed. Ambler has a background in the spirits industry, and the book does somewhat reflect this. Here's what's great about this book: short chapters on focused subjects with definitive recommendations. Here's what's irritating about this book: the "key issues" that begin each chapter, and the "memoes to file" that end them, are frequently confusing...dropping the book from 5 to 4 stars in my eyes. However, this is the one guide to marketing I recommend to assistants in our company's marketing department who want to learn more. It is easy to read and understand, not at all dry and textbook-like.