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Strategies for Electronic Commerce and the Internet

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Title: Strategies for Electronic Commerce and the Internet
by Jr. Henry C. Lucas
ISBN: 0-262-62173-8
Publisher: MIT Press
Pub. Date: 01 April, 2003
Format: Paperback
Volumes: 1
List Price(USD): $16.95
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Average Customer Rating: 5 (1 review)

Customer Reviews

Rating: 5
Summary: Excellent, well-written, and strongly grounded
Comment: This is a well-written book that is grounded firmly in some of the most groundbreaking theories in academia (aka the resource-based view). The book proposes a dynamic resource model for e-business. In my reading of this book, that model itself makes this book worth the price. It is one of the most articulate analytical tools. Once you think about all of the dot coms we saw come and go in the past five years through this book's lens, it all comes together. I used this as the basis for one of my business school courses and was pleasantly surprised how well my students could relate to the concepts and ideas discussed here. The author deserves much credit for clean and cohesive writing. The book is short and an easy read. But do not letthe size fool you: there is much substance and timelessness in the book. Chapter 3 was my favorite part. It is not based on the "flavor of the month." Rather it can be compared to Shapiro and Varian's Information Rules in terms of its looooong shelf life and fad-free nature. Although the book has e-commerce in its title, it is more about e-business. After you're done readintg the book, the Dynamic Resource Model is worth photocopying and framing (really!). Highly recommended.

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