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Title: Applications in Basic Marketing: Clippings from the Popular Business Press, 1995-1996 by William D. Perreault, E. Jerome McCarthy, Jerome E. McCarthy ISBN: 0-256-18834-3 Publisher: McGraw-Hill/Irwin Pub. Date: October, 1995 Format: Paperback Volumes: 1 List Price(USD): $24.15

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Interesting Cases
Comment: I have bought already previous version of this book (1994-1995) and I am still very satisfied. It shows many interesting marketing applications. I have bought it as supplement to Introduction to Advertising & Promotion by Belch (ISBN 0256136963) and it helped me to increase and broaden my knowledge. I can recommend it to anyone.