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Global Marketing Management: Cases and Readings

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Title: Global Marketing Management: Cases and Readings
by Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett, Christopher R. Bartlett
ISBN: 0-201-53972-1
Publisher: Addison-Wesley Pub Co
Pub. Date: January, 1995
Format: Textbook Binding
Volumes: 1
List Price(USD): $74.00

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