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Title: Managing the New Product Development Process: Cases and Notes by Robert J. Dolan ISBN: 0-201-52627-1 Publisher: Addison-Wesley Pub Co Pub. Date: January, 1993 Format: Paperback Volumes: 1 List Price(USD): $60.00 |
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Title: Design and Marketing Of New Products (2nd Edition) by Glen L. Urban, John R. Hauser ISBN: 0132015676 Publisher: Prentice Hall Pub. Date: 04 May, 1993 List Price(USD): $120.00 |
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Title: Harvard Business Review on Advances in Strategy by Robert Kaplan, Kathy Eisenhardt, Don Sull, Peter Tufano, Orit Gadiesh, James Gilbert, Mohanbir Sawhney, Michael Porter, David Norton ISBN: 1578518032 Publisher: Harvard Business School Press Pub. Date: 07 May, 2002 List Price(USD): $19.95 |
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