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The Making of a Name: The Inside Story of the Brands We Buy

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Title: The Making of a Name: The Inside Story of the Brands We Buy
by Steve Rivkin, Fraser Sutherland, Jack Trout
ISBN: 0-19-516872-0
Publisher: Oxford University Press
Pub. Date: August, 2004
Format: Hardcover
Volumes: 1
List Price(USD): $26.00

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