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Title: A Better Way to Think About Business: How Personal Integrity Leads to Corporate Success by Robert C. Solomon ISBN: 0-19-516733-3 Publisher: Oxford University Press Pub. Date: November, 2003 Format: Paperback Volumes: 1 List Price(USD): $12.95

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: A Successful Corporation has nothing to do with football.
Comment: Forget Attila the Hun. Ditch Machiavelli. Stop thinking about your corporation in terms of a football game or a war. There is a better metaphor, and you will be happier and more successful if you adopt it. According to Robert Solomon (and he quotes Nietzsche among others, to prove his case!), many of our personal values seem to be in conflict with those of the corporation where we're employed, because our way of thinking about business success has been poisoned by the mental models we use, and the leaders who we are asked to emulate (football coaches and 'The Scourge of God'? ).

"A Better Way to Think About Business: How Personal Integrity Leads to Corporate Success" delivers exactly what its title promises, and has already helped me through a couple of ethical dilemmas that I've had to resolve in the course of my job. This book is very clearly written and provokes clear thinking on the subject of business ethics. It does not insult your intelligence by stringing slogans together and calling the result a 'business ethic'. (Personal note: I am so bloody sick of books that proport to teach me 'Managing by Values' and turn out to be fluff and slogans and bad writing to boot. Business ethics is a very complex and gut-wrenching subject, and some authors need to treat their readers with a bit more honor and dignity.)

Sorry for the above tirade. Read this book. If you don't have time to read the whole thing, dip into the 'Catalog of Business Virtues' at the end of the book and try to schedule a virtue per day to think about on the long commute home. I'm sure I'll keep going back to Robert Solomon for a 'better way to think about' the really tough business situations.

Rating: 5
Summary: Refreshing, thorough, and exceptional! Read it.
Comment: Robert Solomon offers a practical, clear and systematic approach to thinking through the place of integrity in the success of any enterprise. It is as applicable to your life as to your business.

This is a remarkable book in that it lays a sensible, philosophical foundation and builds a compelling, practical case for the place of virtue in business. His definition, that "a virtue, in essence, is a value embodied and built into action", leads the reader to understand the true basis for a successful strategic planning process. Solomon emphasizes the need for corporations to see themselves as communities, people- rather than profit-driven, and, thus, to change to "a better way of thinking". An excellent, careful, scholarly treatment presented in a linear, holistic, engaging style, this book, taken to the boardrooms of the world, can only change business for the better. It is a must-read for those who care to maintain their sanity in the multi-faceted corporate world. The book is aptly named!

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