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Title: Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising by Kathleen Hall Jamieson ISBN: 0-19-508942-1 Publisher: Oxford Press Pub. Date: April, 1996 Format: Paperback Volumes: 1 List Price(USD): $19.95 |
Average Customer Rating: 4.75 (4 reviews)
Rating: 5
Summary: Brilliant as Always....
Comment: I was required to read this book for a course on Campaign and Social Movement Rhetoric. This was my first experience with Kathleen Hall Jamieson and I am now one of her biggest fans.
She provides thoughtful, non-partisan analysis (rare in this age of personal commentary) of political advertisements. She discusses what worked, what didn't and why in a clear, thought-provoking yet easy to read manner.
Some of her best work. If you are interested in advertising or politics this book is a must have.
Rating: 4
Summary: This book is good
Comment: Jamison has successfully covered the intricasies of presidential campaign advertising from the beginning of the Republic up to the 1992 campaign. A well organized and thoughtful book that is easy to read.
Rating: 5
Summary: The refrence in political advertising
Comment: This book is probably the msot thoughful about presidential campaign advertising. You read it like a novel!
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Title: The Selling of the President by Joe McGinniss ISBN: 0140112405 Publisher: Penguin USA (Paper) Pub. Date: August, 1988 List Price(USD): $15.00 |
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Title: Everything You Think You Know About Politics...and Why You're Wrong by Kathleen Hall Jamieson ISBN: 0465036279 Publisher: Basic Books Pub. Date: 20 June, 2000 List Price(USD): $15.00 |
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Title: The Press Effect: Politicians, Journalists, and the Stories That Shape the Political World by Kathleen Hall Jamieson, Paul Waldman ISBN: 0195152778 Publisher: Oxford Press Pub. Date: November, 2002 List Price(USD): $26.00 |
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Title: Electing the President, 2000: The Insiders' View by Kathleen Jamieson, Paul Waldman ISBN: 0812218027 Publisher: University of Pennsylvania Press Pub. Date: September, 2001 List Price(USD): $17.95 |
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Title: Presidential Campaigns by Paul F. Boller ISBN: 0195097300 Publisher: Oxford University Press Pub. Date: April, 1996 List Price(USD): $16.95 |
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