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Title: Understanding Attitudes and Predicting Social Behavior by Icek Ajzen, Martin Fishbein ISBN: 0-13-936435-8 Publisher: Pearson Education POD Pub. Date: 1980 Format: Paperback Volumes: 1 List Price(USD): $33.60

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: A Classic
Comment: Understanding Attitudes and Predicting Social Behavior is a classic in social psychology. Though a little dated, much of what it has to share with reader is still very relevant today. I refer to the general model often in conducting primary research. A must have for anyone's library.

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