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Unlimited Selling Power: How to Master Hypnotic Selling Skills

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Title: Unlimited Selling Power: How to Master Hypnotic Selling Skills
by Donald J. Moine, Kenneth L. Lloyd
ISBN: 0-13-689126-8
Publisher: Prentice Hall Press
Pub. Date: 08 March, 1990
Format: Paperback
Volumes: 1
List Price(USD): $14.95
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Average Customer Rating: 4.9 (10 reviews)

Customer Reviews

Rating: 5
Summary: Brilliant exposition of the psychology of selling
Comment: This book applies Ericksonian hypnotic techniques to the interpersonal sales process. It covers developing rapport through pacing, using stories and metaphors, eliciting criteria and developing script books amongst many more. This book is full of penetrating insights. If I had one book only on the interpersonal psychology of selling I would choose this. Chapter 10 on interactive audio and video training has such penetrating insights it is amazing it was written way back in 1990 before the web. I find publication lists populated with junk sales books ("101 best closes" and such like). This book is not one of them. It is full of real substance. I wish I purchased it 8 years ago. The techniques they describe can be used in all interpersonal interactions, not only sales. If you have any comments please feel free to e-mail me.

Rating: 5
Summary: A great book every sales person should read it!
Comment: The book explores hypnotic techniques, and the art of constructing stories to further your sales presentations. I learned a lot and used a number of techniques to open doors and close sales.

Rating: 5
Summary: Milton Erickson in Sales uniform
Comment: That's what you will become if you are able to master the methods suggested in the book. Awesome! Need more direct examples and scripts though...maybe they caould come up with a book full of scripts.:)

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