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Title: BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) by Randall G. Chapman ISBN: 0-13-597451-8 Publisher: Prentice Hall Pub. Date: 20 August, 1996 Format: Paperback Volumes: 1 List Price(USD): $84.00

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Average Customer Rating: 3 (2 reviews)

Rating: 5
Summary: Brandmaps helps managers develop critical skills
Comment: Through Brandmaps, Randy Chapman has bolstered his reputation as the preeminnent authority on DOS-Based Marketing Simulations. Only the most skilled marketing manager can negotiate the complexities of Brandmaps without Chapman's expert advice.

Rating: 1
Summary: Little support for an intricate simulation game.
Comment: The Brandmaps simulation is an outstanding learning tool. The complex nature of this game requires a tremendous amount of time and effort to be an effective competitor. This book provides only a base of general information for the game user. It is sometimes difficult to follow and does not adequately cover advanced senarios. Knowledge of strategic planning, corporate strategy, and brand management are definitely a plus before entering into a game.

A moderately good textbook at best.

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