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Title: The Practice of Public Relations, Ninth Edition by Fraser P. Seitel ISBN: 0-13-102025-0 Publisher: Prentice Hall Pub. Date: 31 July, 2003 Format: Hardcover Volumes: 1 List Price(USD): $120.00 |
Average Customer Rating: 2.33 (3 reviews)
Rating: 1
Summary: Better books available
Comment: By all means spare your students the expense of a book that is as mediocre as it is costly. A hundred and twenty bucks! Please. Public Relations Writing provides all students need, and in a much more cogent format. Good case studies can come right out of the newspaper.
Rating: 1
Summary: Disappointing
Comment: Practice makes perfect, they say, but after nine editions it seems that Fraser Seitel just can't get it right. This overpriced but skimpy book simply can't hold a candle to Public Relations: Strategies and Tactices by Phil Ault, or the Caywood book (Handbook of Public Relations and Integrated Communications). Poor insights, superficial and written in a kind of fey manner that is irritating.
Rating: 5
Summary: Practical Public Relations at its best!
Comment: I've been using this book for about a year, as a professor teaching Public Relations. I like it, and the students always say it's a great book. It has just enough theory, plus a lot of practical application. The high point, and what students like best, is the series of case studies. There's one in each chapter, 20 in all. I know from personal experience, having spent 15 years as a "PR Man," before turning professor, that these cases are real-life examples of what to do, and especially, what not to do! Entertaining and interesting, while still being an excellent text. Much better than other books sometimes used for Public Relations courses.
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Title: Public Relations Writing: The Essentials of Style and Format by Thomas H. Bivins ISBN: 0844203513 Publisher: NTC/Contemporary Publishing Company Pub. Date: 01 December, 1998 List Price(USD): $29.52 |
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Title: Effective Public Relations (8th Edition) by Scott M. Cutlip, Allen H. Center, Glen M. Broom ISBN: 0135412110 Publisher: Prentice Hall Pub. Date: 26 July, 1999 List Price(USD): $120.00 |
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Title: Public Relations: Strategies and Tactics (7th Edition) by Philip H. Ault, Warren Kendall Agee, Glen T. Cameron, Dennis L. Wilcox ISBN: 0205360734 Publisher: Allyn & Bacon Pub. Date: 29 July, 2002 List Price(USD): $107.20 |
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Title: Contemporary Advertising with PowerWeb and CD-ROM by William F. Arens ISBN: 0072500417 Publisher: McGraw-Hill/Irwin Pub. Date: 13 August, 2001 List Price(USD): $136.70 |
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Title: Strategic Planning for Public Relations by Ronald D. Smith ISBN: 0805842330 Publisher: Lea Pub. Date: 01 March, 2002 List Price(USD): $39.95 |
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