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Title: Advanced Corporate Finance by Joseph P. Ogden, Frank C. Jen, Philip F. O'Connor, Joseph Ogden ISBN: 0-13-091568-8 Publisher: Prentice Hall Pub. Date: 20 September, 2002 Format: Hardcover Volumes: 1 List Price(USD): $130.00 |
Average Customer Rating: 4 (1 review)
Rating: 4
Summary: Mistitled?
Comment: This is a most interesting and instructive textbook, but I am not entirely clear just what its intended audience might be; I suspect it may be mistitled. From my perspective, the title "Advanced Corporate Finance" suggests some fairly heavy duty mathematics. In fact, there is nothing here of that sort; indeed the level of math is no higher and perhaps lower than you would find in a standard "basic finance text.
What we have here instead is a very helpful collection/summary of material on the institutional framework of corporate finance -- the kind of stuff you might wish your students knew before they ever started the technical part. Short of that, it has another good use: it's what you might call a "bottom drawer" book, i.e., one of the books the professor keeps in the bottom drawer to deploy for classroom examples -- thereby garnering an undeserved reputation for breadth of knowledge. This can only be bad news for the publishers: it means they sell only one copy rather than a whole classroom full of copies.
I can only conclude that the publishers understand their own business better than I understand their business: maybe there is a market for whole classrooms full of copies, and more power to them if they find it. Meanwhile, I cherish my bottom drawer copy and I look forward to many more occasions when I can stun and astonish with the authors' good help.
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Title: COMPETITIVE STRATEGY : TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS by Michael E. Porter ISBN: 0684841487 Publisher: Free Press Pub. Date: 01 June, 1998 List Price(USD): $37.50 |
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Title: Marketing Management by Philip Kotler ISBN: 0130336297 Publisher: Pearson Education Pub. Date: May, 2002 List Price(USD): $130.00 |
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