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Title: Direct Marketing Management (2nd Edition) by Mary Lou Roberts, Paul D. Berger ISBN: 0-13-080434-7 Publisher: Prentice Hall Pub. Date: 23 February, 1999 Format: Hardcover Volumes: 1 List Price(USD): $80.00

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Average Customer Rating: 4 (2 reviews)

Rating: 4
Summary: Good!
Comment: All basic idea about direct marketing that you must read.

Rating: 4
Summary: Accolades for "Direct Marketing Management"!
Comment: This book takes the philosphy and strategy of direct marketing and translates it into an actionable plan. I found this book to be more advanced than most in explaining the concepts and giving good, practical advice that can be immediately implemented. I use it as a tool for new marketing professionals in my organization as well as for an evening class in Business to Business Marketing.

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