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Title: Effective Customer Service: Ten Steps for Technical Professions (NetEffect) by David L. Goetsch, Stanley B. Davis, Stanley Davis ISBN: 0-13-048529-2 Publisher: Prentice Hall Pub. Date: 05 June, 2003 Format: Paperback Volumes: 1 List Price(USD): $35.40

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Gospel for Success
Comment: Very compelling! If you're satisfied with just 'satisfied customers', read this book. Only customer-driven organizations that focus on total customer loyalty will survive the evolution of the global marketplace. The authors' step-by-step approach to becoming a customer-driven culture is both practical and comprehensive...the best I have ever found. Every business leader should adopt this as gospel for success.