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Title: Global Marketing Management (7th Edition) by Warren J. Keegan ISBN: 0-13-033271-2 Publisher: Prentice Hall Pub. Date: 13 July, 2001 Format: Hardcover Volumes: 1 List Price(USD): $125.00

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Average Customer Rating: 4 (4 reviews)

Rating: 4
Summary: The up to date Case
Comment: This book has easy to understand & have up to date case. The Harley Davidson case is one of the cases that showing us how's struggling US to face Japanese company offensive. This is the good case to picturing the dawn to earth marketing strategy compare to arrogant & not efficient strategy willing by US Company.

Rating: 5
Summary: good service
Comment: the service is very good and efficient

Rating: 5
Summary: clear, understandable jargon
Comment: Marketing concepts are explained within global marketing frame in an understandable manner using the jargon everybody can understand. The principles that each company must take into account both at home and abroad are revealed. Especially, I liked "18 Guiding Principles of the Marketing Company". Articles from the scholars at prestigious business schools are related to global marketing concepts in most understandable way. This makes the book richer. Another thing making the book richer is Global Income and Population estimates, that is both put inside the text and at the end of the book as appendix. These estimates give clear grasp to the reader about world demographics and economic structure, and helps reader understand the subject at hand and, in general, world dynamics better. Interesting and information & expertise-loaded cases differentiates the book from other boring textbooks. The future of global marketing section of the book gives the reader an invaluable horizon. I suggest that you read it carefully, you will get too many things from it.

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