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Title: Internet Commerce Metrics and Models in the New Era of Accountability by Sridhar Jagannathan, Jay Srinivasan, Jerry L. Kalman ISBN: 0-13-028186-7 Publisher: Prentice Hall PTR Pub. Date: 23 July, 2001 Format: Paperback Volumes: 1 List Price(USD): $39.99 |
Average Customer Rating: 4.5 (4 reviews)
Rating: 5
Summary: Wonderful blend of business and technical information
Comment: This book is an encyclopedia of metrics that business process owners care about, and a compendium of advice for measuring them. Don't let the title fool you - this book is as applicable to bricks and mortar businesses as it is to e-commerce sites. I can assure you that reading this book will give you insights into the minds of the business process owners for whom you exist to serve, and will impart a good appreciation of business imperatives.
What I like about this book, aside from what I've said above, is the way the authors analyze the technical and business factors. They start in Chapter 2 with a five-layer e-commerce model, then proceed in subsequent chapters to thoroughly dissect the model and how it applies to business types. This book only addresses technology as it relates to business issues. Chapter 3 illustrates this approach wherein the internet platform is placed into the context of cost/benefit issues. As such you'll get the technical details necessary to understand e-commerce infrastructure, but you'll never lose sight of the business imperatives. This is a refreshing approach, in my opinion, and the rest of the book is consistent with this.
Specific chapters that I particularly like include: (Ch 8) Customer Acquisition models, and (Ch 9) Application of Business models. These two chapters capture the essence of e-commerce. Another valuable part of the book is the appendix, which provides in tabular format real companies, their major and minor categories and revenue models. This is excellent research material that has been pre-compiled and will save you untold hours of research and classification as you benchmark your model against competitors and other business models.
Rating: 5
Summary: Must read
Comment: Although I was unfamiliar with the authors and uncertain of the quality of theories/research, I was splendidly suprised and found this book to be a wonderful read. Not only were the theories challenging and stimulating, the author provided fascinating examples of the underlying principles of the book. I think that not only is this book a must read for internet professionals but for the avid business reader as well. The theories can be applied to all disciplines and the concise manner of this book makes it easy for all to understand.
Rating: 3
Summary: Different, Interesting, Useful
Comment: A friend suggested that I take a look at this book. Different than the many books on ecommerce. The last chapter really brings the ideas together.
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Title: Internet Business Models and Strategies: Text and Cases by Allan Afuah, Christopher L. Tucci, Christopher Tucci ISBN: 0072511664 Publisher: McGraw-Hill/Irwin Pub. Date: 14 August, 2002 List Price(USD): $77.75 |
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Title: Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne ISBN: 0471220728 Publisher: John Wiley & Sons Pub. Date: 15 June, 2002 List Price(USD): $30.00 |
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Title: World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition by Jim Sterne ISBN: 0471416215 Publisher: John Wiley & Sons Pub. Date: 04 June, 2001 List Price(USD): $29.99 |
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Title: Financial Management: Principles and Applications (9th Edition) by Arthur J. Keown, John W. Martin, William D. Petty, David F. Scott ISBN: 013033362X Publisher: Prentice Hall Pub. Date: 27 July, 2001 List Price(USD): $126.67 |
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