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Title: Marketing by Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan, Tom Duncan ISBN: 0-13-016387-2 Publisher: Prentice Hall Pub. Date: 30 August, 1994 Format: Hardcover Volumes: 1 List Price(USD): $34.80

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: I consider this a very complete general marketing book
Comment: This book was the guide for one of the courses of the Master of Estrategic Marketing Managament. I recomended this book.