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Title: Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition) by Roger J. Best ISBN: 0130145467 Publisher: Prentice Hall Pub. Date: 02 November, 1999 Format: Paperback Volumes: 1 List Price(USD): $80.00 Amazon Price(USD): $80.00

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Average Customer Rating: 5

Rating: 5
Summary: Excellent book on marketing strategy and tactics
Comment: I agree with the reviewers: this book is a hidden treasure. Very good content, oriented towards aspiring marketing managers. Covers lots of stuff (consumer behavior, competitive dynamics, pricing, promotions, channels, etc). Focus is on achieving quantifiable results. 5 stars book.

Rating: 5
Summary: Best-ing Kotler as The Marketing Guru?
Comment: Excuse the above pun and forget the fact that this book is required reading in many top-tier MBA programs. This book stands on its own as an excellent marketing reference. Strategy, Theory, Best Practices, Real World Examples...this book's a marketing treasure trove. Only problem with books this good, you'll wish you had the hardcover.

Rating: 5
Summary: Product Opportunity & Market Valuation
Comment: I found the text to provide an outstanding concise summary of product opportunity pursuits and valuation of business/product opportunities. The text includes lots of real world examples that reinforce concepts presented.

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