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Title: Internet Business Models and Strategies: Text and Cases by Allan Afuah, Christopher L. Tucci, Christopher Tucci ISBN: 0-07-251166-4 Publisher: McGraw-Hill/Irwin Pub. Date: 14 August, 2002 Format: Paperback Volumes: 1 List Price(USD): $80.95 |
Average Customer Rating: 3.92 (12 reviews)
Rating: 5
Summary: Internet Busines Models and Strategies Review
Comment: In June I requested an Advanced copy of Internet Business Models and Strategies by Afuah and Tucci (McGraw-Hill) in order to review it for my E-Commerce and Entrepreneurship class. After having read many books on the subject matter, I was delighted to find this book and have decided to adopt it for my course. The book provides models and frameworks for understanding e-commerce and e-commerce strategies. It incorporates many concepts from basic marketing and management classes as well as one chapter on financing a start-up. This text is particularly appropriate for my class because it not only provides an overview of e-commerce, it also provides information for entrepreneurs on some of the important matters that need to be taken into consideration when starting a company on-line. The authors discuss the problems, opportunities and strategies that can be used for a clicks-and-mortar firm as well as for a strictly dot.com firm. The text provides the reader with basic information on the infrastructure of e-commerce and its associated technology. The text is written in understandable language which will make it easier for readers who have no knowledge of e-commerce technology to grasp the concepts. In addition to providing multiple models in the text to give readers the "big picture", the text also provides multiple cases on some of the major players in e-commerce including: Red Hat, eBay, Netscape, Microsoft, Sun Microsystems, Hotmail and more. Additionally, the authors provide thought-provoking discussion questions at the end of each chapter. There are many things about this book that I like, but I'll highlight two that I find most interesting and/or relevant. First, the book takes a broad perspective on e-commerce. It does not just focus on a marketing or financial perspective. While there are many good books that consumers/businesses can get their hands on at Barnes and Noble and Borders that are very good at telling individuals "how to", this text gives the reader the big picture for staying competitive in e-commerce in the long run. The second highlight for me (which I'm sure is impacted by the fact that I teach Marketing and Management classes) is the authors inclusion of the 5-Cs (coordination, commerce, community, content and communication) throughout the text. I was at an e-business expo in Minneapolis June 7 and 8 and listened to many speakers. One comment about e-commerce from Tom Kieffer, President and CEO of Agiliti, stood out to me, "it's about communications, not computing". I am not a tech-head, and I was thrilled to hear the president of an ASP emphasize the importance of communication in e-commerce. Technology gives us the foundation for e-commerce, but people must manage the information that is being presented. Afuah and Tucci affirm this idea throughout their book.
Rating: 3
Summary: Took Mr. Afuah's class at Michigan ....
Comment: The book is (or was) an excellent primer to understanding the fundamental concepts of e-commerce. But while there are some business concepts thrown in (i.e. the 5 C's), they do not expand on those basic understandings of the Internet and its businesses. Anyone who had been following the Internet years via other publications would already possess the necessary knowledge that this book provides. If you don't have a good understanding, then at [$$$], there are cheaper alternatives.
A great boost to this book would have been including a CD containing even one of Mr. Afuah's lectures. Mr. Afuah is a brilliant and knowledgeable man who challenges his students to think beyond just the basics. We were not able to get away with trite responses not backed up with data. Since this is hard to do through a book, an interactive CD could at least be somewhat useful.
Rating: 3
Summary: internet business model
Comment: this book really helpful for all students that really interesting with ecommerce.Not really difficult and easy to understand when you reading.Good Words and conceptual.And off course all reference up to date.
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Title: Global Strategy and the Organization by Anil K. Gupta, Vijay Govindarajan ISBN: 0471250295 Publisher: Wiley Text Books Pub. Date: 18 April, 2003 List Price(USD): $53.95 |
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Title: The Death of "e" and the Birth of the Real New Economy : Business Models, Technologies and Strategies for the 21st Century by Peter Fingar, Ronald Aronica, Bryan Maizlish ISBN: 0929652207 Publisher: Meghan-Kiffer Press Pub. Date: 13 May, 2001 List Price(USD): $44.95 |
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Title: Management and Organizational Behavior Classics by Michael T Matteson, John M Ivancevich ISBN: 0256264570 Publisher: McGraw-Hill/Irwin Pub. Date: 17 August, 1998 List Price(USD): $71.00 |
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Title: E-Tailing by Bernadette Tiernan ISBN: 1574101293 Publisher: Dearborn Financial Publishing Pub. Date: 01 November, 1999 List Price(USD): $24.95 |
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Title: Visual Basic.Net Programming for Business by Philip A. Koneman ISBN: 0130473685 Publisher: Prentice Hall Pub. Date: 19 February, 2003 List Price(USD): $77.67 |
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