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Title: MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb by Tom Duncan ISBN: 0-07-250107-3 Publisher: Irwin/McGraw-Hill Pub. Date: 24 September, 2001 Format: Hardcover Volumes: 1 List Price(USD): $131.35 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Easy to comprehend
Comment: As a student I found this book easy to understand. It is extremely practicle and interesting.
Rating: 5
Summary: Finally, a true IMC text!
Comment: This text is the first to take a management perspective on Integrated Marketing Communication. It does a wonderful job, using brand building as its foundation.
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Title: Consumer Behavior by Wayne D. Hoyer, Deborah J. Macinnis ISBN: 0618264825 Publisher: Houghton Mifflin Company Pub. Date: 01 October, 2003 List Price(USD): $124.36 |
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Title: Which Ad Pulled Best? by Scott C. Purvis, Philip Ward Burton ISBN: 0072556641 Publisher: Irwin/McGraw-Hill Pub. Date: 20 September, 2002 List Price(USD): $27.70 |
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Title: Truth, Lies and Advertising : The Art of Account Planning by Jon Steel ISBN: 0471189626 Publisher: Wiley Pub. Date: 20 February, 1998 List Price(USD): $40.00 |
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Title: Corporate Financial Management, Second Edition by Douglas R. Emery, John D. Finnerty, John D. Stowe ISBN: 013083226X Publisher: Prentice Hall Pub. Date: 19 February, 2003 List Price(USD): $131.00 |
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Title: Operations Management with Student CD-ROM by William J. Stevenson, William Stevenson ISBN: 0072476702 Publisher: McGraw-Hill/Irwin Pub. Date: 13 July, 2001 List Price(USD): $132.80 |
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