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Title: The Freedom Economy: Gaining the mCommerce Edge in the Era of the Wireless Internet by Ron Mackintosh, Peter G. W. Keen, Mikko Heikkonen ISBN: 0-07-213367-8 Publisher: McGraw-Hill Osborne Media Pub. Date: 26 June, 2001 Format: Hardcover Volumes: 1 List Price(USD): $29.99 |
Average Customer Rating: 3 (2 reviews)
Rating: 2
Summary: A manager's garden of misinformation....
Comment: I bought this book because it sounded like the authors had a clear picture of the way ahead in mobile commerce. Unfortunately, it does not live up to this promise. Some of the case studies and analyses are thought-provoking. For example, the classification of a mobile application as a 'feature', 'convenience', or 'freedom' is a good way to evaluate its worth. However, the good parts are offset by convoluted writing, repetition, and errors in both facts and analysis. We learn that SMS is a 'Simple Messaging System' (it really stands for 'Short Message Service'). The authors also seem confused about WAP, a suite of standards designed to work with cellular networks and limited mobile devices. Equating WAP with early personal computers, the authors paint WAP as being slow and a 'convenience'. The real limitation here is current 2G networks and handsets, not WAP (which actually helps things run faster and more reliably).
I did manage to wade through the entire book, but the technical errors and stream-of-conciousness (unedited?) writing made this a chore. Sadly at the end of this, I do not feel that this book does much to clear the muddied waters of mobile commerce...
Rating: 4
Summary: The Freedom Economy
Comment: I found the style to be very clear and straightforward, and it easily held my attention. It has the right balance between enthusiasm and passion about the vision, and the rational criteria of the limitations of Mcommerce.
The authors provide an excellent framework for strategic planning for the Enterprise and their selection of Customer Relationships, Logistics and Intellectual Capital as focus areas is right on.
I think the application of the Braudel rule to be a stroke of genius, and offers a real breakthrough in strategic analysis.
While I agree broadly with the themes outlined in the book, both in terms of the analysis of current state and the future vision, I would take issue with the authors view of the evolution of Mcommerce in Europe vs. the U.S. I think the $100 B tax on consumers, which was paid by the operators to governments for 3G licenses is not a benign event, but will in retrospect will be viewed as a watershed event in wealth destruction.
The impact will be that the competitive positioning of the U.S. vs. Europe will not evolve as outlined of a reciprocal convergence towards parity between the U.S. and Europe. I believe Europe will advance to competitive levels in B2B integration, but the U.S. will exceed European levels in mobile.
I believe that because of this tax, Europe will stagnate in mobile, and the U.S. will now pull ahead of Europe, and that within 2-3 years the U.S. will have clear leadership.
Furthermore, because of the palaeolithic and fragmented condition of the U.S mobile infrastructure, the hurdle rate for next generation technology investment will be lower and the economic imperatives and opportunities for growth will be greater in the U.S.. This will enable the U.S operators to more easily justify the investments necessary to move to 3G.
Ironically, the idiocy of European politicians will allow the Americans to recover lost ground, and because of their current competitive disadvantage of antiquated and fragmented infrastructures, they will have an advantage in migrating to CDMA based architectures and 3G infrastructures.
I believe in Europe the more likely scenario is:
a. delays for next generation deployment in Europe by the operators. b. once it is deployed, mobile rates will be held higher longer, particularly in roaming, to recover the investment in the licenses
Because of this, while the U.S. now suffers technological fragmentation, Europe will suffer economic balkanisation, the impact of which will be lower levels of innovation and retarded adoption rates, opening the door to U.S. leadership.
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Title: The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor ISBN: 1578518520 Publisher: Harvard Business School Press Pub. Date: September, 2003 List Price(USD): $29.95 |
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Title: Does IT Matter? Information Technology and the Corrosion of Competitive Advantage by Nicholas G. Carr ISBN: 1591394449 Publisher: Harvard Business School Press Pub. Date: April, 2004 List Price(USD): $26.95 |
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Title: What's the Big Idea? Creating and Capitalizing on the Best New Management Thinking by Thomas H. Davenport, Laurence Prusak, H. James Wilson ISBN: 1578519314 Publisher: Harvard Business School Press Pub. Date: April, 2003 List Price(USD): $27.50 |
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Title: IT Governance: How Top Performers Manage IT Decision Rights for Superior Results by Peter Weill, Jeanne Ross ISBN: 1591392535 Publisher: Harvard Business School Press Pub. Date: June, 2004 List Price(USD): $35.00 |
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Title: Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan, David P. Norton ISBN: 1591391342 Publisher: Harvard Business School Press Pub. Date: 02 February, 2004 List Price(USD): $35.00 |
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