AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: The Power of Corporate Communication : Crafting the Voice and Image of Your Business by Paul A. Argenti, Janis Forman ISBN: 0-07-137949-5 Publisher: McGraw-Hill Trade Pub. Date: 07 June, 2002 Format: Hardcover Volumes: 1 List Price(USD): $34.95

Your Country USA Canada United Kingdom Australia Austria Belgium France Germany Italy Netherlands Switzerland Currency AutoUSD CAD GBP EUR AUD CHF Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 4.09 (11 reviews)

Rating: 5
Summary: valuable and useful book
Comment: The strategic importance of corporate communication has been identified by most companies, but the realization and implementation is often lagging behind. Argenti and Forman provide professionals as well as academics with an excellent manual on all aspects of corporate communication. Especially the integration of the different functions like e.g. Investor Relations and Government Relations show the authors' profound knowledge and experience in this field.

Rating: 4
Summary: A valuable contribution
Comment: This book is highly topical and very relevant for any business leader looking to use corporate communication to the advantage of his or her organization. Argenti and Forman present topics ranging from media relations to crisis communications in a clear fashion, with plenty of examples to bring them to life for the reader. For businesses that don't recognize the importance of linking their communication efforts to overall corporate strategy, this book should provide a much needed wake-up call.

Rating: 5
Summary: excellent
Comment: This book can be termed as the bible for people who study the corporate communication and importance of public relations in the corporate world. The book also provides insights regarding reputation management by companies with live examples. a great one

Similar Books:

	Title: Corporate Communication by Paul A. Argenti ISBN: 0256217238 Publisher: McGraw-Hill/Irwin Pub. Date: 01 October, 1997 List Price(USD): $67.80
	Title: Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications by Shel Holtz ISBN: 0814407706 Publisher: AMACOM Pub. Date: October, 2003 List Price(USD): $27.95
	Title: The Corporate Communications Bible by Robert L. Dilenschneider ISBN: 1893224082 Publisher: New Millenium Pr Pub. Date: 01 May, 2000 List Price(USD): $24.95
	Title: 73 Ways to Improve Your Employee Communication Program by Jane Shannon ISBN: 0971306117 Publisher: Davis & Company Pub. Date: 01 December, 2002 List Price(USD): $16.95
	Title: Communicating Change: Winning Employee Support for New Business Goals by Sandar Larkin, T. J. Larkin ISBN: 0070364524 Publisher: McGraw-Hill Trade Pub. Date: 01 January, 1994 List Price(USD): $22.95