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Title: The Startup Garden: How Growing a Business Grows You by Tom Ehrenfeld, Jim Collins ISBN: 0-07-136824-8 Publisher: McGraw-Hill Trade Pub. Date: 12 October, 2001 Format: Paperback Volumes: 1 List Price(USD): $18.95 |
Average Customer Rating: 4.64 (14 reviews)
Rating: 4
Summary: Finally, a book for the rest of us...
Comment: Are you out to become the next Bill Gates? Me neither. I don't want to found the next Microsoft or Coca-Cola, I am just thinking about starting my own business. Sure, I want to be successful, but I also want to have a life. A real life, where my work sustains me but does not control me.
So many books today are about dominating the world via internet or "how I burned through $40million dollars of venture capital" and lived to write this book. That's not me, and that's not the Startup Garden.
Tom Ehrenfeld has written a book for the rest of us. For the real folks with the motivation and the will to create a business of their own, but still wise enough to know they could use a little help, some sound advice and a shoulder to cry on now and then. This book offers all three.
Yes, I found the information well organized, the writing folksy and direct, the additional resources helpful but that's not enough. What's unique about the Startup Garden is it the first book I've read that treats the dream of building a business that reflects your passions and sustains your journey with respect. Truly, a worthwhile read.This author "gets it".
Rating: 5
Summary: A great mix of inspiration and practical advice
Comment: I picked up The Startup Garden based on a review in our local newspaper, and found it a wonderful read. Having been involved in several start-up ventures, including consulting for several 'dot-coms', I found Ehrenfeld's approach refreshing, honest, and practical.
Building a great business, from a local store to a large company, is as much about execution as idea. By focusing readers on the many different types of leadership needed to launch a venture, from knowing yourself to managing cash and employees, Ehrenfeld goes a long way in providing a full picture of the skills and qualities needed to successfully lead new ventures.
Reading his book is like brainstorming with a smart friend: it helps you think through all of the questions you will need to answer in order to go from idea to business, giving lots of very practical advice along the way.
Rating: 3
Summary: Approachable and engaging style, but lacking content.
Comment: I've been devouring "startup" and entrepreneur books as of late, and they each face the same problems--vagueness. This book is no exception. Reading the reviews, and even while beginning the book, I thought to myself, "This is the one!" mostly because I liked the premise of integrating the "passion" part of the small business along with the pragmatics. The writing style is a bonus too--not condescending and very approachable. However, in the end, I was disappointed. Yes, the author outlines the basic steps of approaching your startup--conceptualizing, researching, financing, etc--but falls short of providing you details of HOW exactly to accomplish this. What good is your passion for a small business if you can't even get it off the ground? After you've exhausted the usual suspects--the small business center, entrepreneur/startup books like this one, and your local library--then what are you supposed to do? And how do the big players (like the anecdotes given in this book) make it from being a regular person with a little seed of an idea to CEO of a large company? That's the sort of nitty-gritty we need, not pumping us full of the already well-known fact that every business needs a business plan.
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