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Title: Product Strategy for High Technology Companies by Michael E. McGrath ISBN: 0-07-136246-0 Publisher: McGraw-Hill Trade Pub. Date: 12 October, 2000 Format: Hardcover Volumes: 1 List Price(USD): $49.95 |
Average Customer Rating: 4.83 (6 reviews)
Rating: 5
Summary: Best Strategic Toolkit Ever Written
Comment: There are countless strategy books out there. Each one has an overriding framework that the entire book is based on, that often warrants only a 15-page article. This book is loaded with practical frameworks that together provide a thinking and creativity-channeling approach. Better yet, every framework has been proven in practice at dozens of companies by the author's implementation-based consulting firm. Each chapter is filled with examples from a broad range of technology-based companies. When applying these frameworks outside of technology-based industries and large companies just use common sense to strip them down to their essence and don't worry about the fancy techno-speak. You can also use most chapters as stand-alone strategy tools. I personally like "vectors of differentiation" and wonder how so many companies blow it when it seems like common sense. But then again if common sense were common, books like this wouldn't be needed. And then there's the issue of actually implementing what you come up with...
Rating: 4
Summary: watch out cost to implement in ur office before do it
Comment: For example, author addressed the benefits to have a product platform strategy are focusing managemnet on key decision at the right time;enabling products to be deployed rapidly and consistently; encouraging a longer-term view of product strategy; leveraging significant operational efficiencies; helping management anticipate replacing a major product platform.
However, he may forget to remind readers that these require cost before enjoying the benefits, such as you need to hire a new tier of middle management if you company is too small to afford before; to establish the new channel capabilities to justify the investment on the platform bcz to access new markets; the IT system to calculate operation efficiencies such as engineering head count, material cost, and supply chain cost is also not cheap if you only have the option to use turn-key solution.....
It may be reasonable to equip product platform strategy only when benefits are greater than costs.
Rating: 5
Summary: Unmatched User Guide to High Tech Product Strategy
Comment: In his richly illustrated Product Strategy for High Technology Companies, Michael E. McGrath rightly describes product strategy as a management process. Like any process, product strategy defines structure, timing, responsibilities, and skills. The process architecture reproduced on page 359 provides a practical framework starting with the definition of core strategic vision. Core strategic vision requires answering three questions: 1. Where do we want to go? 2. How will we get there? 3. And most critical Why will we be successful? Core strategic vision determines the criteria used for reaching a strategic balance in the product development process: Focus vs. diversification, short-term vs. long-term, current product platform vs. new product platform, business Alpha vs. business Beta, research vs. development, and high risk vs. low risk. Available resources influence the outlook of strategic balance.
Core strategic vision, strategic balance, core competencies, and competitive strategy are together the foundations on which the often-ignored product platform strategy is built. Product platform strategy is the lowest common denominator of relevant technology in a set of products or a product line. Product failures in high-tech companies frequently can be traced to an incomplete product platform strategy according to McGrath. Strategic balance, product platform strategy, and competitive strategy are together the foundations of product line strategy. Product line strategy is where specific product offerings are defined.
Core strategic vision also influences the competitive strategy that high technology companies must define. McGrath provides an in-depth, practical review of differentiation strategy, pricing strategy, and supporting strategies. Supporting strategies are first-to-market and fast-follower strategies, cannibalization, and global product strategy. McGrath's examination of both time-based strategies and cannibalization is particularly interesting because both subjects are rarely covered in such a luxury of detail. McGrath finally examines the optional expansion strategy and innovation strategy. High technology companies only need them if they want to invest in expansion or innovation.
To summarize, Product Strategy for High Technology Companies is a practical guide to a management process from which even product managers from outside the high tech industry can draw useful lessons and more importantly apply them to their own product strategy.
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Title: The Product Manager's Handbook : The Complete Product Management Resource by Linda Gorchels ISBN: 0658001353 Publisher: McGraw-Hill Trade Pub. Date: 01 June, 2000 List Price(USD): $39.95 |
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Title: MARKETING HIGH TECHNOLOGY by William H. Davidow ISBN: 002907990X Publisher: Free Press Pub. Date: 02 June, 1986 List Price(USD): $35.00 |
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Title: Software Product Management Essentials by Alyssa S. Dver, Alyssa Dver ISBN: 0929652010 Publisher: Meghan-Kiffer Press Pub. Date: 13 April, 2003 List Price(USD): $34.95 |
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Title: Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales by Dan Condon, Aspatore Books Staff ISBN: 1587622025 Publisher: Aspatore Books Pub. Date: 01 September, 2002 List Price(USD): $44.95 |
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Title: Crossing the Chasm by Geoffrey A. Moore ISBN: 0060517123 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $17.95 |
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