AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: Direct Marketing: Strategy, Planning, Execution by Edward L. Nash ISBN: 0-07-135287-2 Publisher: McGraw-Hill Trade Pub. Date: 21 January, 2000 Format: Hardcover Volumes: 1 List Price(USD): $54.95

Your Country USA Canada United Kingdom Australia Austria Belgium France Germany Italy Netherlands Switzerland Currency AutoUSD CAD GBP EUR AUD CHF Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 5 (3 reviews)

Rating: 5
Summary: A Must Read for Marketing Professionals
Comment: When I first ordered Direct Marketing it sat untouched on my desk for several weeks. At two inches thick (I measured it), I was dreading another boring tome that took a thousand words to say what could have been covered in ten. When I finally cracked the cover, I was pleasantly surprised.

Not only is Direct Marketing devoid of fluff, every word is packed with the insight of a gentleman who has obviously earned his knowledge from the school of hard knocks. As I continued to read the fourth edition of Direct Marketing I found that it is more than a book on direct mail, it's an essential read on marketing in general:

* Nash makes it easy to understand the importance and mechanics of marketing measurement and metrics.

* While emphasizing the accountability and predictability of direct marketing, Nash does not discount general marketing knowledge.

* Nash makes planning practical and concise. The chapter on marketing plans is the best coverage of the topic that I've seen.

* The Internet and other interactive vehicles are fully embraced.

In short, if you're a marketing professional, buy this book.

Rating: 5
Summary: Definitive, complete, timeless
Comment: Mr. Nash, I love this book. I say "love" instead of "loved" because it's not a book you read once. It has become a valuable resource for our company. Thank you.

Rating: 5
Summary: Best Business Book
Comment: Wonderful! Straight to the point. Packed with facts, not fluff. No pipe-dreams. Money making, practical, and thought provoking. There is so much information and advice here, it could have easily been three or four books. Well worth the full price -- a bargain on amazon. Buy it!

Similar Books:

	Title: Successful Direct Marketing Methods, Seventh Edition by Bob Stone, Ron Jacobs, H. Robert Wientzen ISBN: 0658001450 Publisher: McGraw-Hill Trade Pub. Date: 30 July, 2001 List Price(USD): $54.95
	Title: Response: The Complete Guide to Profitable Direct Marketing by Lois K. Geller, Seth Godin ISBN: 0195158695 Publisher: Oxford University Press Pub. Date: September, 2002 List Price(USD): $29.95
	Title: The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by David Shepard Associates, David Shepard ISBN: 0070580561 Publisher: McGraw-Hill Trade Pub. Date: 31 March, 1999 List Price(USD): $79.95
	Title: 2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets by Denny Hatch, Don Jackson, Denison Hatch ISBN: 0844203491 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1999 List Price(USD): $24.95
	Title: Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program by Arthur M. Hughes ISBN: 0071351825 Publisher: McGraw-Hill Trade Pub. Date: 16 May, 2000 List Price(USD): $39.95