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Net Ready

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Title: Net Ready
by Amir Hartman, John Sifonis, John G. Sifonis, John Kador
ISBN: 0-07-135242-2
Publisher: McGraw-Hill Trade
Pub. Date: 26 November, 1999
Format: Hardcover
Volumes: 1
List Price(USD): $24.95
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Average Customer Rating: 4.6 (53 reviews)

Customer Reviews

Rating: 5
Summary: Net Ready Evangelist!
Comment: I found Net Ready to be extremely helpful in understanding the critical success factors in migrating to the Internet Economy. Working for a large Investment Bank, I am continually searching for better business processes to manage aggressive deadlines and sensitive client information. The book challenges the reader to look beyond technology as the answer to improve efficiencies and focus on identifying the organizational impediments to E-enabling your business, the authors have coined them their 4 pillars of Net Readiness: leadership, governance, competencies, and technology.

For a non-techie business manager, Net Ready is a great reference for how to migrate your business to the Internet Economy. The in-depth Cisco case study highlights the true business benefits that can be achieved across functional areas of a company. The author's have taken their extensive Internet consulting expertise and married that with real-life implementation experience at Cisco Systems to deliver the premier Internet business transformation reference guide!

Rating: 5
Summary: Things to think about
Comment: Reads like a great road map for business. Cisco's philosophy comes through and makes us all wonder why our companies don't do the things that they do. It all makes perfect sense. Sifonis is wonderful and provides great insight to just another way to create a positive experience for the customer.

Good job, and I give you 5 stars

Rating: 5
Summary: Mingling with Genius
Comment: Would you like to mingle with genius? Then I suggest curling up with Net Ready: Strategies for Success in the E-conomy. Technophobes, technophiles, and everyone in between will be drawn into a provocative journey with 10,000-foot views and stunning strategic implications that prove to be profound, fascinating, and thought-provoking.

And all this insightful information is written with clarity and exquisitely-crafted language, resulting in a meaty read that is hard to put down. Consider this gem:

"Knowledge management..has fallen on hard times because of a fundamental problem... The problem is that people prefer to hoard knowledge rather than share it. We have studied centuries of human organizations and have found that people are addicted to accumulating information, much as they are addicted to accumulating wealth and power. People have found little percentage in sharing information or giving it away. In most organizations, knowledgement management initiatives shrivel in the face of unrecognized human aversion to sharing what is known to be true, and even worse for the organization, sharing what is known to be false. People will always share their knowledge of victories before they share knowledge of where the bodies are buried." (p.23)

The authors balance keen observations of the current state in many organizations with what it will take to enable any organization to be net-ready. The model they propose begins with four pillars of net readiness, which are leadership, governance, competencies, and technology. Then they describe eleven trends in e-business that have changed or will change virtually every facet of life as we know it. These trends will define not only business behavior but individual behavior as well.

They also detail techniques for creating sustainable e-conomy value, which include product and market transformation, business process transformation, and industry transformation. The authors, who are from Cisco, illustrate the key points with provocative and exciting details from a broad range of businesses and industries. Unlike many books which use the same stale case studies, the authors provide plenty of fresh examples. In discussing brand equity and channel equity, they cite 7-Eleven, which

"harnesses this channel equity not only to expand the notion of convenience beyond bread and milk, but also to create a whole array of financial services. Consumers trust 7-Eleven's channel equity when they buy money orders, make cash transfers, and engage in a growing number of financial services...In Japan, for example, 7-Eleven has partnered with a company that allows consumers to print books on demand at convenience stores." (p. 291)

In addition to these examples of successful e-business initiatives and the history of their development, the authors scatter "Net Ready Strategies" throughout the book, which provide very concrete examples to stimulate your thinking about the future of your own business.

If you are interested and excited about future possibilities, read this book; you won't be able to put it down!

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