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Title: Make Your Website Work for You: How to Convert Online Content Into Profits by Jeff Cannon ISBN: 0-07-135241-4 Publisher: McGraw-Hill Trade Pub. Date: 01 October, 1999 Format: Paperback Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 3.56 (9 reviews)

Rating: 3
Summary: Still works
Comment: This book has some key elements that can be used by alot of sites small and large. Although it may be a bit dated, it goes over elements that people are just learning how to use now. Developing microsites rather than web sites, avoiding banner ads, creating email campaigns, and building an online brand. It's a solid book with applicable elements if you know how to apply them to today's web.

Rating: 1
Summary: No depth, out dated strategies and examples...
Comment: I read through other peoples reviews here at Amazon.com and bought this book. But it did not meet expectations at all. If you are a first time net users or are planning to wet your feet in the internet space then may be this book makes sense. But, if you already know the basics and are looking for depth of knowledge, strategic thinking and effective implementation tools for good content management...this is NOT the book. The author probably worked for an ad agency when ad agencies did ' business stategy work'.... I strongly recommend Killer Content by Mai-lan Tomsen instead.

Rating: 5
Summary: Brand Marketing
Comment: This is a great book that follows the classic rules of brand marketing and updates them for the new medium. It takes a step by step approach to planning, creating, and implementing an effective online advertising campaign. As the author notes, brand driven, bottom line oriented. After all, how can you go wrong with an intro by Leo Burnett!

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	Title: Killer Content: Strategies for Web Content and E-Commerce by Mai-lan Tomsen ISBN: 0201657864 Publisher: Addison-Wesley Professional Pub. Date: 05 April, 2000 List Price(USD): $34.95
	Title: Cheap Web Tricks! Build and Promote a Successful Web Site Without Spending a Dime by Anne Martinez ISBN: 007219099X Publisher: McGraw-Hill Osborne Media Pub. Date: 10 September, 2001 List Price(USD): $19.99