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Title: Microeconomics and Behavior by Frank, Philip G. King ISBN: 0-07-021871-4 Publisher: McGraw-Hill Companies Pub. Date: December, 1990 Format: Hardcover Volumes: 1 List Price(USD): $25.00

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Average Customer Rating: 4 (7 reviews)

Rating: 5
Summary: Judgment, Choice and Rationality
Comment: As of late, microeconomic and macroeconomic theory has been incorporating social, psychological and social-psychological theory and concepts into the fold. This makes sense, for the quantification sans-psychology (social psychology) of analysis has been poor.

This author is well-versed in this area and articulates well the concepts which are important. However, as my colleagues have stated, the book does leave much to be desired in the mathematical-sense.

I would highly recommend this book to anyone interested in Judgment, Choice and Rationality (defined).

This book should be included in undergraduate curriculum.

Five stars because it accomplishes what it was designed for (non-mathematical approach to microeconomics).

Regards,
Tyler Markowsky

Rating: 5
Summary: Fascinating
Comment: A must for who is genuinely interested in UNDERSTANDING and ENJOY the basis of neo-classical theory. Better than any other other book!

Rating: 5
Summary: Mathematical--no. Fascinating--yes!
Comment: It's rare to find a text as enjoyable to read as Frank's in any subject, let alone microeconomics. The reader looking for the standard calculus-based, mathematical approach to micro should look elsewhere (Jehle and Reny is a great place to start). That's simply not the point of this text--the point is to provide the insight behind the models, as well as to promote critical thinking about the shortcomings of the traditional assumptions economists make. This text, combined with Jehle and Reny if one desires rigor as well, provides FAR more than any other single or multiple text combination available.