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Bull! : A History of the Boom, 1982-1999: What drove the Breakneck Market--and What Every Investor Needs to Know About Financial Cycles

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Title: Bull! : A History of the Boom, 1982-1999: What drove the Breakneck Market--and What Every Investor Needs to Know About Financial Cycles
by Maggie Mahar
ISBN: 0-06-056413-X
Publisher: HarperBusiness
Pub. Date: 21 October, 2003
Format: Hardcover
Volumes: 1
List Price(USD): $27.95
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Average Customer Rating: 4.88 (8 reviews)

Customer Reviews

Rating: 5
Summary: Bull! is no bull
Comment: This book is terrific and should be read by anyone who plans on saving and/or investing. It's readable, knowledgeable and quite entertaining. My only complaint (and this shouldn't detract from the tremendous value of the book) is that very little attention is given to modern portfolio theory and asset allocation. And my only regret is that the publishers have not marketed this book well--it's not well know in the community.

Thanks very much Ms. Mahar for a great read. I'm sending copies to my friends.

Rating: 4
Summary: A Cautionary Tale for Investors
Comment: Beginning investors are sometimes told a few simple maxims to help them manage their portfolios. Never time the market. Buy and hold. Expect 10% annual return on stocks held for the long run (usually defined as seven to ten years).

Maggie Mahar has done a service to these investors by showing how little evidence there is to support these maxims or, at the least, how easily they can be distorted. She does this by revisiting the last boom and showing it in historical perspective.

Contrary to the conventional wisdom that most index funds will grow 10% annually so long as they are held around ten years, Mahar shows that the U.S. stock market - upon which most index funds closely track - has gone through several periods nearly twenty years long with little to no annual growth.

Contrary to the conventional wisdom that you can't time the market, Mahar says that most savvy investors - including buy-and-hold strategists such as Warren Buffett - do time their investments, and feel no compunction about getting out of a severely over-inflated market.

Mahar's history is also instructive in showing how industry leaders and government officials were complicit in allowing shoddy accounting and other questionable practices to contribute to the breakneck market. Rather than a rational market in which everyone can expect to be a winner given enough time (seven to ten years), "Bull" shows that investors must still exercise caution even when following the few simple investing guidelines that most people do not question.

Rating: 5
Summary: only great bull markets really matter
Comment: excellent, accurate and an easy read.

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