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Title: What Really Works : The 4+2 Formula for Sustained Business Success by William Joyce, Nitin Nohria ISBN: 0-06-051278-4 Publisher: HarperBusiness Pub. Date: 06 May, 2003 Format: Hardcover Volumes: 1 List Price(USD): $26.95 |
Average Customer Rating: 4 (9 reviews)
Rating: 5
Summary: Verification of an age old realization
Comment: Many times the answer is simple, seemingly to simple in fact and we feel the need to make it more complex. The best ads are always very simple (Got Milk or Just Do It). Commitment and consistency to the "answer" on the other hand is not simple or even easy to come by and that is the theme of this book. As a veteran marketer I have heard all of the 200 management practices as referenced by this book. I have watched (and particpated in) many of them fail and many win. But none seemed to ensure that the company would indeed be successful. Rather they are only tools to be used as part of a process. I need evidence and science (i.e. fact) to commit. This book's research has that evidence that gives it authority to express the simple but hard to follow thruths. It outlines (in real world examples) the neccessary ingredients that have made/keep many a company successful. This not only is A MUST READ but I feel a book that should become the textbook for business and marketing students. Thank you to the authors for their commitment of ten years and the focus in preparing this book. We have no reason to fail now.
Rating: 5
Summary: Great Book
Comment: This book was well written and covered everything necassary to support it's purpose. Some of these people who wrote these bad reviews don't have a clue about bussiness success and bussiness leadership. I am glad I didn't pay attention to these idiots. Definitely read this book!
Rating: 1
Summary: extremely disappointing
Comment: I enjoy reading business books - but this one was a waste of time and money, and a major disappointment (as a joint project between a former partner at McKinsey and 2 professors from Harvard and Dartmouth, one would expect a book worth reading!).
Aside from identifying the 4+2 factors that came out of the authors' research (you can read what those are in comments from other readers, and save yourself time and expense), the book sticks to platitudes and gives very little real insight. Does not hold a candle to such books as "from good to great" or "execution".
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Title: Why Smart Executives Fail: And What You Can Learn from Their Mistakes by Sydney Finkelstein ISBN: 1591840104 Publisher: Portfolio Pub. Date: 29 May, 2003 List Price(USD): $26.95 |
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Title: Execution: The Discipline of Getting Things Done by Ram Charan, Charles Burck, Larry Bossidy ISBN: 0609610570 Publisher: Crown Business Pub. Date: 15 June, 2002 List Price(USD): $27.50 |
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Title: The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor ISBN: 1578518520 Publisher: Harvard Business School Press Pub. Date: September, 2003 List Price(USD): $29.95 |
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Title: Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan, David P. Norton ISBN: 1591391342 Publisher: Harvard Business School Press Pub. Date: 02 February, 2004 List Price(USD): $35.00 |
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Title: Double-Digit Growth: How Great Companies Achieve It-No Matter What by Michael Treacy ISBN: 1591840058 Publisher: Portfolio Pub. Date: 21 August, 2003 List Price(USD): $27.95 |
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