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Longaberger : An American Success Story

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Title: Longaberger : An American Success Story
by David H. Longaberger, Robert L. Shook
ISBN: 0-06-050778-0
Publisher: HarperBusiness
Pub. Date: 14 August, 2003
Format: Paperback
Volumes: 1
List Price(USD): $14.95
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Average Customer Rating: 4.29 (28 reviews)

Customer Reviews

Rating: 5
Summary: Longaberger: An American Success Story
Comment: This is a fantastic book. A must read for all business owners. Dave Longaberger is a down to earth real person. His stories and the history of his company are fascinating. I can't put it down.

Rating: 5
Summary: Longaberger-An American Success Story
Comment: GREAT book! Even if you are not a Basket fan, there are wonderful business tips in this book! All too many businesses don't thrive because their focus is on themselves, this book offers a different perspective. Success comes from concentrating and focusing on others first. It shows us that success is a journey requiring integrity, belief in your dream, good old-fashioned hard work and the ability to learn from your failures. It is inspiring to see someone as Dave Longaberger succeed and gives you confidence that you too can succeed. A must for any business owner!

Rating: 5
Summary: Have you ever had a dream that was draining you dry?
Comment: That was Mr.Longaberger's problem. He knew that handcrafted baskets had a place in Americana, but he didn't know how to make it profitable. But he never gave up. While it was running in the red, he was taking money from his business that was running in the black.

Those entrepreneurs that are working full time jobs, as well,know the feeling.

I picked up this book to gain perspective on how to not get discouraged in my own business. It worked.

I have never had to work in a building that had no roof. I have never had to pay employees with IOUs. I have never had to go into a store and see my handmade baskets tossed in the back of a shelf collecting dusts while cheaper made, inferior baskets go whizzing by.

What I took away from this book is to constantly persist and innovate. The cliche "Where there is a will there is a way" readily applied to Mr.Longaberger. He gained my utmost admiration as a businessman and as a philanthroper.

From day one he shared is wealth, with his employees, with his community, and with strangers. I am shopping around to purchase one of his baskets, solely as an inspiration piece, and if you do the same, after reading this book, you will find out what I found out, they are expensive and you have stiff competition among the collectors. He created a $7billion company from an abandon building. Could you do the same.

Do you have what it takes to get through your hard times, up beat, to really see your business blossom? I do. I look forward to seeing you at the top.

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