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Title: Consumer Behavior: Test Book by James F. Engel, Roger D. Blackwell, Paul Miniard ISBN: 0-03-098646-X Publisher: Dryden Press Pub. Date: 01 January, 1995 Format: Paperback Volumes: 1 List Price(USD): $39.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: A Necessary Book
Comment: This is the bible of Consumer Behavior Every Marketing student should read it !