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Title: LEADING PRODUCT DEVELOPMENT : THE SENIOR MANAGER'S GUIDE TO CREATING AND SHAPING THE ENTERPRISE by Steven C. Wheelwright ISBN: 0-02-934465-4 Publisher: Free Press Pub. Date: 01 October, 1994 Format: Hardcover Volumes: 1 List Price(USD): $30.00

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Average Customer Rating: 3.67 (3 reviews)

Rating: 5
Summary: One of the best books that I've ever read on any topic
Comment: This is an excellent book. Thorough plan on how to implement a new product process and senior management's role. We're using this at our company to define the processes.

Rating: 5
Summary: Essential for anyone involved with product development.
Comment: This is definitely a senior executive's reference or summary to product development. Some of the essential concepts in taking products to market are covered. Steven Wheelwright and Kim Clark capture the essence of making products successful although many concepts have been captured already in the field of software engineering. The importance of senior management's involvement in the process, effective portfolio management and the journey to building effective teams are well laid out. We have found that product managers can relate to the content and use some of the macro principles on projects. Reading this with "Developing Products in Half the Time", "Managing the Design Factory", "Commercializing New Technologies", "Microsoft Secrets", "Seeing Differently", and "The Innovator's Dilemma" will give you a full appreciation of the content.

Rating: 1
Summary: Hard to read, very theoretical, too general
Comment: I found this book tough to plow through. Straight from the "ivory tower", it belongs in a college classroom, not in the real business world. It is quite general, so perhaps it is helpful in some segments of business. I found it hard to relate to my world of commercial software development.

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